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A Colombian cycling boutique for riders who care how they look on the saddle: apparel, accessories, components and bikes, sold online on WooCommerce with WhatsApp at the point of decision.

Client
Bella in Sella
Industry
Cycling apparel
Web
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Bella in Sella cycling boutique home
01

The challenge

Cycling apparel sells on fit, colour and availability, and a boutique range changes every season. The store needed a catalogue that could carry men's and women's lines, sock and short bundles, and seasonal clearance without losing the brand's look.

02

What we built

The store runs on WooCommerce with the catalogue organised by apparel, accessories, components and bikes, bundle products for packs and combos, promotional pricing for clearance and a WhatsApp channel for the questions a size chart cannot answer.

03

Key features

  • WooCommerce catalogue by apparel, accessories, components and bikes
  • Bundles and combo products
  • Seasonal clearance pricing
  • WhatsApp sales channel
04

Results

Bella in Sella sells online at bellainsella.com across Colombia.

05

Stack

  • WooCommerce
  • WordPress
  • WhatsApp