Commerce · Data · Software
We design, build and run online stores, marketplaces and data platforms, and the people who ship them keep them running. Based in Canberra and Medellín, with clients in Australia and Latin America.
Brands we have built with
Commerce, data and software.
One team for all three.
Most projects need all three at once. A store is only as good as the stock and the numbers behind it.
Stores that sell
Shopify and marketplace builds, checkout and WhatsApp sales, run by people who have operated stores.
Numbers you can act on
Analytics, dashboards and tracking that tie marketing spend to margin and stock.
Systems that talk
Integrations between store, ERP, inventory and logistics, so orders and stock stay in sync.
Services
Six practices, one team.
The person who designs the storefront sits next to the one who wires the ERP and the one who reads the numbers, so every decision is made with the whole picture instead of handed between departments.
Discovery, market research and roadmaps grounded in how commerce businesses run day to day. We have operated them, so we know where the real constraints are.
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01 · Strategy
Bicimarket E-commerce Platform
Work
Selected work
Supermú is a neighbourhood supermarket chain in Medellín's Área Metropolitana selling online with flat COP 8,000 delivery. We rebranded and migrated the Shopify store, then built the integration layer between the store and the SIESA ERP.
A Shopify cycling store for Bicico with the Cannondale range, Suarez apparel and a WhatsApp advisory flow that puts an expert in the conversation before a high-value purchase.
A dealer portal for Giant's distributor in Chile, covering the Giant, Liv and Momentum storefronts, with predictive inventory for a network of more than 250 dealers.
1000Partes connects motorcycle mechanics in Colombia with OEM parts for AKT, Bajaj, Hero, Honda, TVS, Victory and Yamaha. We built the Next.js platform and the catalogue behind its search.
Our own Colombian cycling store, moved from Shopify Liquid to a headless Hydrogen, Remix and Oxygen stack with a rebuilt tracking layer. We run it, so every mistake and every fix costs us first.
A dental tourism site for a cosmetic dentistry boutique in El Poblado, Medellín, built to convert patients flying in from the US, Canada and Europe. In 2026 we added the measurement and growth program behind it.
A Melbourne roaster with generations of coffee growing behind him in Colombia. We helped take the store live on Shopify: a four-line range, subscriptions, wholesale and co-roasting pages, legal policies and a post-launch audit.
Australia's marketplace for cycling, running, swimming and fitness gear: independent sellers list their own catalogues, buyers enquire or check out in one place, and each seller is paid through Stripe Connect. The same marketplace architecture we built for CoffeeLink, applied to sport.
Wonder Creations is a Florida small business selling craft kits and party packs for children at wondercreations.us. We built and run the store on Vendure, with Stripe, in English and Spanish.
Colombian Coffees Australia imports roasted coffee from Colombia and sells it to Australian cafés, venues and households. We built one Vendure platform that runs the brand catalogue, the online store and the wholesale portal.
Published case studies
In numbers
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Insights
Latest insights
Before you ask
Straight answers to what clients ask us first, by practice.
How long does a strategy engagement take?
Most run four to eight weeks, covering discovery, analysis and the roadmap. We compress where we can, because we already know the market context in most of the verticals we work in.
Do you do market-entry strategy for Colombia?
Yes. Colombia is one of our two home markets. We have launched brands into Bogotá, Medellín and Cali, and we know the details of local distribution, payment behaviour (Mercado Pago, PSE) and the trust signals that international consultants tend to miss.
Can strategy stand alone, or does it have to lead to implementation?
Either. Some clients take the strategy and implement it internally; others use it as the base for a full engagement with us. Our roadmaps carry enough implementation detail for an internal team to execute, or to hand over cleanly to our technology, marketing and creative teams.
How is your approach different from a traditional consulting firm?
We have run the kind of business we advise. We know what it is like to deal with a supplier who will not ship on time, or a payment gateway that declines 12% of mobile transactions. Our recommendations pass through that operational filter before they reach you.
Let's talk.
Tell us about your project. We reply within two business days.
- A reply within two business days
- Senior people from the first call
- English or Spanish, your call
Offices · Local time
- CanberraAU—
- MedellínCO—