Marketing
Paid media, email and WhatsApp run against contribution margin and CAC targets rather than clicks. We run campaigns for our own stores, so we know how the unit economics have to work.
Most agencies optimise for click-through and impressions. We optimise for contribution margin, which means knowing your cost of goods, your return rate by channel and the lifetime value of the customers each platform brings in.
We have run paid media for cycling stores in Colombia, fitness brands in Bogotá and specialty e-commerce across several markets, with our own money on the line in some of them. That exposure changes how you read a ROAS figure. Before we spend a peso or a dollar on ads, we fix the tracking: Meta Conversions API, Google enhanced conversions and server-side tagging, so the numbers we report are the numbers in your bank.
What we do
- Paid search
- Paid social
- Email automation
- WhatsApp commerce
- Conversion optimisation
How we work
- 01Audit and channel mapping
We review your current campaigns, attribution setup and CAC and LTV data, and separate the channels that make money from the ones that burn it.
- 02Tracking before ads
Meta CAPI, Google enhanced conversions and server-side GTM go in before we touch a campaign. Every later decision depends on this data being right.
- 03Campaign architecture and launch
Prospecting, retargeting and retention flows, with creative written for each stage of the customer's decision.
- 04Weekly optimisation and reporting
Budget moves, creative rotation and audience changes every week, reported against revenue rather than platform metrics.
Tools we use
- Meta Ads (CAPI)
- Google Ads
- TikTok Ads
- Klaviyo
- Google Tag Manager
- WhatsApp Business
Questions
Do you manage ad spend directly or only advise?
We manage it directly, inside your own ad accounts, so you keep ownership and full visibility. We prefer this because it makes us accountable for results, not for recommendations.
How do you handle Meta attribution after iOS 14?
We implement the Meta Conversions API server-side to recover the signal that browser tracking lost, and we reconcile Meta's reported ROAS against your backend revenue so the two never drift apart unnoticed.
Do you run email and WhatsApp, or only paid social?
The full stack: paid social, paid search, email automation in Klaviyo and WhatsApp commerce for Colombia and the rest of Latin America. For high-consideration purchases in Colombia, WhatsApp is often the channel that converts best, and few agencies run it properly.
What is your minimum ad spend?
We usually work with clients spending COP 15 million or USD 4,000 and up per month. Below that, the management cost does not pay for itself, and we will say so rather than take the account.
Related work
Our own Colombian cycling store, moved from Shopify Liquid to a headless Hydrogen, Remix and Oxygen stack with a rebuilt tracking layer. We run it, so every mistake and every fix costs us first.
A Shopify cycling store for Bicico with the Cannondale range, Suarez apparel and a WhatsApp advisory flow that puts an expert in the conversation before a high-value purchase.
BeFit sells Colombian menswear online, blazers and suits alongside casual wear, for the Medellín professional. We designed and built the Shopify store.