Bicicletas y Motos sells cycling gear (BMX, MTB, road) and moto gear from one Shopify store. We built the navigation so each buyer gets a path of their own.
- Client
- Bicicletas y Motos
- Year
- 2024
- Timeline
- 3 months
- Industry
- Cycling & Motorsport
- Web
- Visit site ↗
Impact
- 0%Sales GrowthOnline revenue increase
- 0+CategoriesProduct categories
- 0%Cross-sell RateCross-category purchases
- 0%Mobile OrdersMobile commerce share
Figures reported during the project; independent verification pending.
The challenge
Bicicletas y Motos needed one store across two worlds: cycling (BMX, MTB, road) and motorcycles. Each brand wanted its own section, and cross-selling had to work without either buyer getting lost in the other's catalogue.
What we built
We built a multi-category Shopify store: navigation that separates the cycling side from the moto side, brand pages, cross-category recommendations, sizing guides and Mercado Pago. Checkout is express and it is built for the phone.
Key features
- Multi-category navigation
- Brand-specific sections
- Cross-selling engine
- Size/fit guides
- Mobile shopping
- Express checkout
Results
The store is live across both categories. Sales and cross-sell are still being measured.
Stack
- Shopify
- Liquid
- JavaScript
- Mercado Pago
Gallery
The operator note
Cycling and motorcycles look adjacent and are not. Someone buying a road bike is a performance buyer with strong brand loyalty who will compare dozens of products before committing. Someone buying a spare part for their commuter moto wants to find it, confirm it fits and pay. The cross-sell is real. In our experience plenty of MTB riders also own a small motorcycle. But it only works if each buyer gets a clear path of their own from the first click, instead of being dropped into one undifferentiated catalogue where bike parts and moto parts sit side by side.
So the brand sections and the multi-category navigation follow that behaviour, not the way we happened to organise the products. The trade-off is a deeper menu than we would normally build, and we took it.
