A Melbourne roaster with generations of coffee growing behind him in Colombia. We helped take the store live on Shopify: a four-line range, subscriptions, wholesale and co-roasting pages, legal policies and a post-launch audit.
- Client
- Cesar's Coffee Cup
- Year
- 2026
- Timeline
- Launched September 2026
- Industry
- Specialty coffee
- Web
- Visit site ↗
The challenge
Cesar sources from origin and roasts to order in North Williamstown. The brand had a story and a range, and needed a store that sold both: retail bags and subscriptions for households, wholesale and co-roasting for cafés, all from one small team.
What we built
The store runs on Shopify with subscriptions, and the range is organised into four lines so a visitor understands it in one scroll: rare allocation lots, seasonal single origins, everyday espresso and the signature Castillo lot. We wrote the product descriptions, drafted the legal policies for Australian trade and ran a launch audit on the live site, from pricing and checkout to structured data.
Key features
- Shopify store with subscriptions
- Four-line range architecture
- Wholesale and co-roasting enquiry pages
- Product copy and legal policies
- Post-launch audit with fix list
Results
The store is live at cesarscoffeecup.com with retail, subscriptions, wholesale and co-roasting enquiries in one place.
Stack
- Shopify
- Shopify Subscriptions
- Cloudflare
The operator note
A launch audit on the live store pays for itself the first week. The most expensive problems are the quiet ones, a product published at the wrong price or a policy page that does not exist, and both are invisible from inside the admin.