PedalMarket is a cycling store in Chile carrying Giant and Liv among other brands, with pickup in store. We built it on Shopify for Chilean buying habits.
- Client
- PedalMarket
- Year
- 2024
- Timeline
- 3 months
- Industry
- Cycling
- Web
- Visit site ↗
Impact
- 0%Revenue GrowthOnline sales increase
- 0%Store PickupOrders picked up in store
- 0+Brand CoverageCycling brands offered
- +0%Avg Order ValueAOV improvement
Figures reported during the project; independent verification pending.
The challenge
PedalMarket needed a commerce base to enter the specialist cycling market in Chile. We know that market from the Giant and Liv Cycling work. The store had to fit Chilean buying habits: an incentive to pick up in store, a local payment stack, and categories arranged the way Chilean cyclists shop rather than the way a catalogue export arrives.
What we built
We built on Shopify with Chilean conventions. Pickup in store comes with a 10% discount ('Retira en tienda, 10% OFF'), MercadoPago Chile handles payment, and the catalogue has four categories: bikes, helmets, accessories, apparel. It was a full-stack build with the design in Figma. We advised on the Chilean commerce context as we went.
Key features
- In-store pickup with 10% discount incentive
- MercadoPago Chile integration
- Bikes, helmets, accessories, apparel categories
- Chilean buyer behaviour architecture
- Full-stack Shopify build
- Mobile-first design
Results
The store is live with 10% off for pickup in store and MercadoPago Chile at checkout. Pickup share is still being measured.
Stack
- Shopify
- Liquid
- Figma
- MercadoPago Chile
Gallery
The operator note
By the time PedalMarket came to us we had already built the commerce infrastructure for Giant and Liv in Chile. We knew the Chilean cycling buyer, the competition and the logistics. PedalMarket did not pay for our learning curve, because it was already paid for. The 10% pickup incentive costs margin on every pickup order, the trade for not carrying delivery cost on them.
