A Shopify cycling store for Bicico with the Cannondale range, Suarez apparel and a WhatsApp advisory flow that puts an expert in the conversation before a high-value purchase.
- Client
- Bicico (Bicimarket)
- Year
- 2023
- Timeline
- 6 months
- Industry
- Retail
- Web
- Visit site ↗
Impact
- 0%Sales IncreaseRevenue growth in 6 months
- 0.0sPage SpeedAverage load time
- 0%Mobile ConversionsMobile conversion improvement
- 0%Customer SatisfactionUser satisfaction score
Figures reported during the project; independent verification pending.
The challenge
As operators in Colombian cycling retail ourselves, we knew the brief first-hand. Bicimarket needed a modern store to compete in one of the country's fastest-growing cycling segments, present its Cannondale partnership and Suarez apparel properly, and offer the personal advice that online cycling stores rarely do.
What we built
We built a Shopify store with custom UX and the Cannondale brand integrated. Categories follow discipline: road, MTB and gravel. A WhatsApp advisory flow connects shoppers with experienced cyclists in real time, MarketIQ tracks competitor pricing across the Colombian market, and Mercado Pago handles payments. Mobile came first.
Key features
- Cannondale brand showcase
- Suarez apparel catalog
- WhatsApp advisory flow with real-time cycling experts
- MarketIQ competitive pricing intelligence
- Road, MTB, Gravel categories
- Mercado Pago integration
- Mobile-optimized shopping
Results
The store is live. Sales and conversion figures reported during the project are shown in the impact panel pending verification.
Stack
- Shopify
- Figma
- Liquid
- MarketIQ
- Mercado Pago
Gallery
Mobile home and e-bike listing
The Bicimarket store the platform serves: road bike on display
Store entrance and showroom floor
Trail imagery used in the store campaigns
The operator note
We did not need research to tell us WhatsApp advice was essential. We already had the conversion data from Cyclewear. A Colombian cyclist buying a COP 3,000,000 bike online wants to talk to someone first. That is not a weak point in the funnel; it is the funnel. Making WhatsApp a first-class part of the purchase path is an operator decision, not a design decision.
