BeFit sells Colombian menswear online, blazers and suits alongside casual wear, for the Medellín professional. We designed and built the Shopify store.
- Client
- BeFit
- Year
- 2023
- Timeline
- 3 months
- Industry
- Fashion & Apparel
Impact
- 0+Product CategoriesBlazers, suits, polos, knitwear & more
- 0%Mobile OptimizedFull responsive coverage
Figures reported during the project; independent verification pending.
The challenge
BeFit sells casual and formal menswear made in Colombia: blazers, suits, jackets, shirts, polos, jeans. The buyer wants to look professional without paying for an international label. Fast fashion is everywhere in that market, and what sets BeFit apart is the fabric and the cut rather than the name on the tag. The store had to make that visible.
What we built
We built the store on Shopify with refined product photography and navigation by look: casual, formal, sport, denim, young. Collection pages are curated around seasonal drops. WhatsApp is wired in for customer service, and the layout is mobile-first throughout.
Key features
- Shop-by-look navigation (casual, formal, sport, denim, young)
- Curated collection pages with seasonal drops
- WhatsApp integration for customer service
- Product comparison functionality
- Responsive mobile-first design
- Secure payment processing with Colombian COP
Results
The store is live, selling in COP to the Medellín professional. We are not quoting sales figures for this one.
Stack
- Shopify
- Figma
- Liquid
- MercadoPago
- Klaviyo
- GTM
Gallery
BeFit home page on laptop, phone and tablet
The operator note
Colombian fashion buyers are style-aware and price-sensitive in a specific way. They want to look dressed, not cheap, on a Medellín salary. We understood that person before we wrote a line of copy, and the product descriptions say what he needs to read before adding a blazer to his cart. Photography carried most of the weight here, time we could have spent on features, and in a fabric-and-cut business that was the right order.
