Liv is Giant's women's cycling brand, and Disandina wanted it to have its own storefront in Chile. We built liv-cycling.cl on the shared Disandina backend with its own identity.
- Client
- Disandina (Liv Chile)
- Year
- 2023
- Timeline
- 4 months
- Industry
- Cycling
- Web
- Visit site ↗
Impact
- 0%Revenue GrowthOnline sales increase
- 0%Female RidersTarget audience reach
- +0%Organic TrafficSEO improvement
- 0.0%Conversion RatePurchase conversion
Figures reported during the project; independent verification pending.
The challenge
Disandina needed a Chilean storefront for Liv, separate from giant-bicycles.cl, that spoke to the woman buying a bike rather than to Giant's performance audience. Liv has its own brand voice, its own product range and a different path to purchase. A reskin of the Giant store would not do.
What we built
We built the storefront as part of the shared Disandina architecture: the same backend as Giant and Momentum, a distinct front end. MercadoPago Chile handles payment. The category structure is built for women's cycling, and the brand treatment follows Liv's global positioning, localised for Chile. Design was done in Figma, and the build is mobile-first.
Key features
- Women's cycling category architecture
- Shared Disandina backend infrastructure
- MercadoPago Chile integration
- Distinct brand identity from Giant
- Mobile-first design
- Chile market localisation
Results
The dedicated women's cycling storefront is live in the Disandina network. Traffic and conversion are still being measured.
Stack
- Shopify
- Liquid
- Figma
- MercadoPago Chile
Gallery
Featured bikes, cross-country collection and newsletter block on mobile
Campaign banner, footer and payment methods on mobile
The operator note
Chile is not Colombia, and Liv is not Giant. Treating the Liv store as its own brand experience instead of a Giant store in different colours took knowledge of both the Chilean market and the women's cycling buyer. We had both, from running cycling stores in Colombia and the Giant and Disandina infrastructure in Chile. The trade-off of a shared backend is that Liv inherits every constraint of the Giant setup, and we chose that over a second system to maintain.
