A Shopify store for one of Colombia's oldest cycling retailers, with live inventory across its Medellín and Barranquilla shops and the workshop authority the brand is known for.
- Client
- CicloSpecial
- Year
- 2024
- Timeline
- 4 months
- Industry
- Cycling
- Web
- Visit site ↗
Impact
- 0+Years in OperationColombia's most established cycling retailer
- 0KInstagram FollowersEngaged cycling community
- 0Physical LocationsMedellín and Barranquilla
- NacionalShippingLive national shipping
Figures reported during the project; independent verification pending.
The challenge
CicloSpecial has 38 years of technical expertise, a devoted community and physical stores in Medellín and Barranquilla. Awareness was never the issue. The work was moving a workshop-quality experience online without losing the specialist authority that defines the brand, and keeping stock accurate across two locations in real time.
What we built
We built a Shopify store that respects the technical positioning: component-level detail, professional fitting information and a category structure that follows how a serious cyclist shops, by discipline, component group and compatibility. Inventory syncs in real time from both shops so online stock matches the shelf. WhatsApp connects shoppers to the shop's specialists, national shipping is in place, and the in-store café and community events are part of the story.
Key features
- Real-time inventory sync across Medellín and Barranquilla
- Category architecture by discipline and component group
- Component-level product detail and fitting guides
- WhatsApp integration for specialist advisory
- National shipping infrastructure
- Brand narrative: café, workshop, and community
Results
The store is live nationally with real-time multi-location inventory.
Stack
- Shopify
- Figma
- MercadoPago
- WhatsApp Business API
Gallery
The operator note
CicloSpecial has been earning cyclists' trust since 1982. Our job was to keep that trust intact by making sure the online store did not feel like a generic sporting goods shop. We know what cycling specialists stock and why, and how experienced riders move through a component catalogue. That knowledge shaped every category and every product description standard we put in place.
