Two Shopify storefronts for a Colombian fitness equipment retailer, with instalment payments surfaced on the product page, where high-ticket buyers decide.
- Client
- Sportfitness
- Year
- 2024
- Timeline
- 4 months
- Industry
- Sports & Fitness
- Web
- Visit site ↗
Impact
- 0Shopify StoresBuilt for distinct buyer intents
- PDPCuotas PlacementMercadoPago instalments at product level
- HotjarValidation MethodReal session data for UX decisions
- LiveStatusBoth storefronts active
Figures reported during the project; independent verification pending.
The challenge
Sportfitness needed two storefronts serving different intents: tienda-sportfitness.com for the full equipment catalogue (ellipticals, treadmills, spinning bikes, strength machines) and fitshop.com.co for home gym kits and accessories. Home fitness equipment is a high-ticket category. People compare for weeks. The biggest conversion lever, MercadoPago instalments, was appearing too late in the funnel.
What we built
We built both storefronts on one conversion architecture and a shared brand system. MercadoPago instalment options moved up to the product page, visible before add to cart, because a buyer comparing treadmills needs to see 'Págalo en 12 cuotas sin interés' while forming intent, not at checkout. Hotjar session recordings were used to validate the changes with real behaviour, and GTM and analytics run across both stores.
Key features
- Two Shopify storefronts: full catalogue + home gym kits
- MercadoPago cuotas visible at product page level
- High-ticket category conversion architecture
- Hotjar session data for UX validation
- GTM + analytics stack across both stores
- Consistent brand system across storefronts
Results
Both storefronts are live with instalment visibility at product page level. Figures reported during the project are shown in the impact panel pending verification.
Stack
- Shopify
- Liquid
- Figma
- MercadoPago
- GTM
- Hotjar
Gallery
The operator note
The instalment placement came from our own stores. We had already tested it on Cyclewear and Bicimarket, and the pattern is clear: in Colombia, visible financing drives intent on high-ticket items, and hiding it until checkout costs sales. US best practice underestimates this, and applying Shopify's default payment display in the Colombian market is a conversion mistake.
